Social Media Monitoring and Sentiment Analysis
Automated sentiment analysis tools have recently become popular for evaluating public opinion on social media platforms. The idea being that consumer “feelings” about brands, products and services can be documented in near real-time. The problem is that these tools tend to measure extremes (“like”, “love”, “hate”) and do not accommodate subtle distinctions or idiosyncratic use of language (slang, sarcasm, mixed-response).
For more accurate measurements, you’d need someone to review each statement. But that’s impossible… unless you had thousands of people working together!
Spoolsource does. We use real people to rate and categorize human-response data using variable measurement scales customized to client needs.
And Spoolsource makes the whole process easy by providing experienced project managers to economically manage the crowd with detailed instructions to meet high quality standards.
If you need to assess large amounts of open-ended comments for customer satisfaction studies, market surveys, and other kinds of business reports, our crowdsourced monitors can give you a fine-grained understanding of mountains of blog comments, tweets, posts, and online surveys.
Faster. More accurate. And cost effective. Contact us now to get a bid on your next project.